Baby-Friendly Initiative Ontario (BFION) began in 2000 in response to a realization that there was a need for provincial support for the promotion of positive breastfeeding practices in Ontario. Originally consisting of 14 volunteers, BFION has almost 300 members from across Ontario who work or volunteer in the maternal-newborn field and support the WHO/UNICEF Baby-Friendly Hospital Initiative.
BFION is the provincial representative for the Breastfeeding Committee for Canada: The National Authority for the WHO/UNICEF Baby-Friendly Hospital Initiative. In partnership with the Breastfeeding Committee for Canada, BFION is responsible for the implementation of the BCC’s “BFI 10 Steps and WHO Code Outcome Indicators for Hospitals and Community Health Services” and partners with hospitals and community health services to assist and support them to achieve and maintain Baby-Friendly designation.
Members of BFION are able to network with other members, sharing information and resources through email bulletins, information sharing, teleconferences, subcommittees and a member’s only page on our website.
To protect, promote, and support breastfeeding in the province of Ontario through the adoption, implementation and maintenance of the practice standards of the Baby-Friendly Initiative.
All eligible facilities in Ontario receive the Baby-Friendly Initiative designation and all supporting facilities practice according to Baby-Friendly Initiative (BFI) standards.
To increase the number of hospitals and community health services involved in the implementation of the Baby-Friendly Initiative.
To increase the number of BFI designated hospitals and community health services.
To support Baby-Friendly Initiative designated hospitals and community health services to maintain their Baby-Friendly Initiative designation.