About Baby-Friendly Initiative Ontario

HomeAbout Baby-Friendly Initiative Ontario

Baby-Friendly Initiative Ontario (BFION) began in 2000 in response to a realization that there was a need for provincial support for the promotion of evidence based, supportive breastfeeding practices in Ontario. BFION has grown from the original 14 volunteers to individual and group membership from across the province and beyond. Members are dedicated to the protection, promotion and support of breastfeeding as the normal method of infant feeding and the implementation of the Baby-Friendly Initiative.

BFION is the provincial representative for the Breastfeeding Committee for Canada: The National Authority for the WHO/UNICEF Baby-Friendly Hospital Initiative. In partnership with the Breastfeeding Committee for Canada, BFION is responsible for the implementation of the BCC’s Baby-Friendly Initiative Standards and partners with hospitals and community health services to assist and support them to achieve and maintain Baby-Friendly designation.

Members of BFION are able to network with other members, sharing information and resources through email bulletins, social media, discussions at meetings, and a member's only page on our website.  They also are able to enjoy a discounted rate if they decide to attend the BFION Expo which is held every few years.


Ontario has a Baby-Friendly culture


To protect, promote, and support breastfeeding in the province of Ontario through the adoption, implementation and maintenance of the Baby‐Friendly Initiative.


To support the implementation of Baby-Friendly best practices across Ontario.

To increase the number of hospitals and community health services involved in the implementation of the Baby‐Friendly Initiative (BFI).

To increase the number of BFI designated hospitals and community health services.

To support Baby‐Friendly Initiative designated hospitals and community health services to maintain their Baby‐Friendly Initiative designation.

National Organogram

BFI Ontario Organogram

A History of BFI in Ontario

The Provincial Authority for The Baby-Friendly Initiative

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