WHO Code For The Marketing of Breastmilk Substitutes

The Code of Marketing Breast milk Substitudes

The International WHO Code of Marketing Breast milk Substitutes seeks to protect breastfeeding by ensuring the ethical marketing of breast milk substitutes by industry.

The Code includes these ten important provisions:

  1. No advertising of products under the scope of the Code to the public.
  2. No free samples to mothers.
  3. No promotion of products in health care facilities, including the distribution of free or low cost supplies.
  4. No company representatives to advise mothers.
  5. No gifts or personal samples to health workers.
  6. No words or pictures idealizing artificial feeding, including pictures of infants on the labels of products.
  7. Information to health workers should be scientific and factual.
  8. All information on use of breastmilk substitutes, including the labels, should explain the benefits of breastfeeding and all costs and hazards associated with artificial feeding.
  9. Unsuitable products such as sweetened condensed milk should not be promoted for babies.
  10. Products should be of a high quality and take into account the climatic and storage conditions of the country where they are used.

Code Monitoring Agencies
Baby Milk Action UK
INFACT CANADA
International Baby Food Action Network- IBFAN
National Alliance for Breastfeeding USA