Blog Archives

Baby-Friendly Initiative (BFI) Value Proposition

The BFI Value Proposition is now available at

This document provides key conversation points for discussions about BFI, why organizations should implement BFI best practices, and what role leaders can take in supporting their staff with BFI implementation. It can be used to inform and engage senior staff and CEOs, motivate front-line staff, and provide support to BFI networks.

BFI Value Proposition 2019


La fiche de rapport de l’Initiative des amis des bébés (IAB) (en anglais seulement)

La fiche de rendement de l'IAB de l'Ontario est disponible sur

Cette ressource donne un aperçu de l’Initiative des amis des bébés et des organisations qui soutiennent la mise en œuvre de l’IAB, ainsi que des données sur l’état actuel de la mise en œuvre de l’IAB en Ontario et les changements survenus au cours des cinq dernières années. Les différences entre les RLISS peuvent être utilisées pour stimuler les discussions sur les possibilités d’aller de l’avant avec IAB. Les ressources permettant d’appuyer les prochaines étapes sont énumérées à la fin du rapport.

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Expressing, Collecting, and Storing of Human Milk Protocol

The BFI Strategy for Ontario and Toronto Public Health are pleased to announce a second revised Breastfeeding Protocol called Expressing, Collecting, and Storing of Human Milk designed to assist healthcare providers with clinical care and support of families who breastfeed. The Protocols are intended to guide clinical decision-making with tips and research evidence, and educate healthcare providers with information from basic breastfeeding knowledge to complex situations and challenges.

Protocols will be released as they are completed. Now available are:

Positioning and Latching (also available in French)

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BFI Ontario BFI Report 2019

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The BFI Strategy for Ontario has completed a provincial report card and value proposition about BFI implementation in the province. BFI Ontario and BORN were partners in the initial stages and advisors during the development of the documents.The data is striking, and you will also find that the information is presented in a succinct way that is easy to understand and share.

To that end, please review, discuss, and share widely. We are at a point in the province when advocacy is key to ensuring optimal infant feeding practices continue to be implemented and supported financially. Please consider who you can share and discuss these reports with to keep the conversation going...

BFI Value Proposition
Ontario Report Card

Margaret Sherratt
Co-Chair, BFI Ontario

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We are seeking feedback from parents who have given birth within the past few years in Ontario.

Please pass the following link along to mother-to-mother support groups in your area and any other contacts who might be able to distribute the survey.

Here is the link:

The survey is easy to complete, asks 10 questions, and should not take long to finish.  Participation is voluntary and no identifying information will be shared. The information summarized from the survey will enrich a BFI report card for Ontario.


Marg La Salle
BFI Assessment Coordinator, BFI Ontario

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We are pleased to share some very exciting news from the BCC Board. The BCC is excited to announce that the Public Health Agency of Canada is funding $1.3 million over five years to improve maternal infant health by increasing breastfeeding rates in Canada.  The primary aim of the project is to revitalize and expand implementation of the Baby-Friendly Initiative in Canada.  The project will adapt, implement and evaluate a national quality improvement initiative with 25 participating hospitals.  Hospitals will be invited to apply for this opportunity in the coming months and will be supported through a national learning collaborative with a series of workshops and webinars as they move forward on their BFI journey.

Michelle LeDrew has been awarded the position of National BCC Baby-Friendly Project Director and will provide leadership to the BCC funded projects. Michelle has volunteered with the BCC for the past 17 years and is a Lead Baby-Friendly Assessor.  She is past co-chair of the BCC Assessment Committee and the BCC Board. Michelle is passionate about improving maternal infant health and recognizes that breastfeeding is an important opportunity to support individual families as well as improve population health. She has worked in public health and acute care environments as a Registered Nurse and Senior Health Leader for the past 26 years.  Most recently, Michelle was the Director, Women's and Newborn Health Program at the IWK Health Centre in Halifax. The IWK Health Centre is a tertiary centre with over 4800 births annually and a 40 bed NICU. In July 2018, the IWK was designated Baby-Friendly.  Michelle is thrilled to have the opportunity to work collaboratively across Canada to spread the uptake of BFI and is eager to get started.

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Guest blog by Kathy O’Grady Venter and Marianne Brophy. Kathy (Toronto) and Marianne (Vancouver) are both IBCLCs (1990) and UNICEF-trained BFI assessors and educators (1994), working on the implementation and assessment of the BFI in Canada and internationally.

As a duo of seasoned Baby-Friendly Initiative supporters, we decided to tackle this blog together as we have done with most of our work over the past 30 years.

The WHO/UNICEF Baby-Friendly Hospital Initiative (BFHI) is a globally implemented strategy which has evolved since 1991 for the purpose of providing consistent evidence-based care for families.

In our travels we have found that this Initiative looks a little different from country to country and even from one health care facility to another, with available support and resources melding with attitudes and commitment to create a kaleidoscope of implementation strategies. Strategies are shared at international meetings of the BFHI Network of County Coordinators.

Nutrition builds the platform for health and well being of people throughout the life span, and powerful research evidence[i] indicates the importance of breastfeeding in saving lives, improving long term health outcomes and cutting health care costs in every country worldwide.

Read more here!

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Breast milk has become a political issue. At the World Health Assembly the US opposed a resolution promoting breast feeding. Are governments bowing to the food industry at the expense of child health? Do infant formula manufacturers have too much power? Joining us at the Roundtable is Alice Delemare, Campaign adviser at Changing Markets; Patti Rundall, Policy Director at Baby Milk Action; Sabita Uthaya, Consultant in Neonatal Medicine at the Chelsea and Westminster Hospital; and Mitch Blair, Professor of Paediatrics and Child Public Health at Imperial College London. Roundtable is a discussion programme with an edge. Broadcast out of London and presented by David Foster, it's about bringing people to the table, listening to every opinion, and analysing every point of view. From fierce debate to reflective thinking, Roundtable discussions offer a different perspective on the issues that matter to you.


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20150505_110453 (2)Having the BFI Ontario Display at your event is now easier than ever! Simply go to the BFI Display page in the Members section and fill out the form. We will send the display free of charge! You can also download our information sheets!













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The newest document from BFI Ontario and the Best Start Resource Centre is now available to download. You can find it here!