Supporting the Baby-Friendly Initiative (BFI)
Designation and Re-designation:
Why It Matters!
The webinar will be held on Monday March 18th, 12 – 1:00 p.m. (EDT)Speaker:Kathy O’Grady Venter RN, IBCLC
Breastfeeding Committee for Canada, Lead Assessor
Who should attend: Community health service and hospital practice leads in maternal-newborn programs including managers, directors, BFI leads, nurse educators, nurses, lactation consultants, midwives, dietitians, paediatricians, primary care practitioners including family physicians and nurse practitioners.
About: This webinar will highlight how the Baby-Friendly Initiative (BFI) has encouraged facilities providing maternity and newborn services to better support breastfeeding and provide evidence-based care to all mothers and infants regardless of their infant-feeding decision. BFI continues to support continuous quality-improvement strategies and motivate facilities. In this webinar, Kathy O’Grady Venter, will highlight evidence why BFI designation and re-designation is important to all families, society and individual health care settings. National and provincial strategies and investments that support organizations will be reviewed.