Briefing Note                                                

The BFI Ontario executive members would like to address the recent media releases regarding the death of Florence Leung, and the perception that the Baby-Friendly Initiative pressures mothers to breastfeed.

From recent media coverage, we know that Florence Leung was a mother of a young son and also struggling with postpartum depression. Florence Leung went missing in late October and her body was recovered by police on November 16, 2016 in the waters near Bowen Island, B. C. No evidence of foul play was suspected.
Florence's husband, Dr. Kim Chen, posted messages on Facebook regarding the pressures to exclusively breastfeed and how mothers can feel guilty and perceive themselves as a "bad mother" when they feed infant formula.
On January 25, 2017, the CBC program, “The Current” aired a podcast about Florence Leung, titled “Breastfeeding ‘lactivists’ may be doing more harm than good, says author”. The podcast and story can be found at the following link: The Current

BFI Ontario wishes to express our sincere condolences to the family and friends of Florence Leung.
The Breastfeeding Committee for Canada (BCC) is aware of this tragic situation and the associated media coverage regarding Florence Leung, and are prepared to provide a statement if requested. BFI Ontario will provide notice to the membership if the BCC makes a public statement.
The British Columbia Lactation Consultant Association has issued a news release that articulates the key messages and addresses concerns around shaming and pressuring mothers to breastfeed, and their commitment to “support access to services that are tailored to the unique needs of each mother-baby pair”. This news release will be posted on the BFI Ontario website.

BFI designated organizations and organizations pursuing BFI designation can be confident that the Baby-Friendly Initiative supports all mothers, regardless of their infant feeding decision.

Submitted by:
Robyn Merkley, RN
Political Advocate, BFI Ontario

Date: February 1, 2017

CBC News Briefing Note

British Columbia Lactation Consultant Association News Release


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Hello Everyone,


Save The Date:  Tell your networks to mark their calendars and build excitement to attend the 2017 Baby-Friendly Initiative National Symposium – Creating ChangeSeptember 21-22,2017,  Moncton, New Brunswick. Registration information coming soon and will be posted on the Symposium page:


Attached is the printable ‘Save The Date’ information in both English and French to share broadly.


Thank you in advance for your commitment to attend.


Lea Geiger

On behalf of the 2017 Symposium planning committee

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Relive the excitement and the memories this year's Ontario BFI  Expo 2015 here!





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20150505_110453 (2)Having the BFI Ontario Display at your event is now easier than ever! Simply go to the BFI Display page in the Members section and fill out the form. We will send the display free of charge! You can also download our information sheets!













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The newest document from BFI Ontario and the Best Start Resource Centre is now available to download. You can find it here!


The BFI Ontario Information Sheet.


BCC Breastfeeding Definitions & Data Collection

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The Breastfeeding Committee for Canada (BCC) is pleased to introduce the updated Breastfeeding Definitions and Data Collection Periods document. (Note: the date on the footer for the updated version is December 31, 2012.) This document was developed by a sub-committee of the BCC’s Provincial Territorial BFI Committee after consultation with a wide group of clinicians, academics, and policy makers.

The BCC definitions describe the human milk intake of infants but do not specify how the infant has received the human milk, nor do the definitions specify the types of other liquids or foods the infant may have received. Algorithms to assist in collecting data to identify breastfeeding exclusivity and duration are provided for infants from birth to 5 completed months of age and for infants 6 months or more of age.

The Breastfeeding Definitions and Data Collection document is intended to be used in conjunction with the Breastfeeding Committee for Canada (BCC) BFI Integrated 10 Steps Practice Outcome Indicators for Hospitals and Community Health Services which describe the international standards for the WHO/UNICEF Global Criteria within the Canadian context. This document is available on the BCC website and may be accessed at Breastfeeding Definitions and Data Collection Periods.

Additional documents and resources providing information on the BFI assessment process and calculation of exclusive breastfeeding statistics is also available on the BCC website.

If you have any questions please contact the Chair of the Breastfeeding Committee for Canada by email at or via the contact form on the BCC website.

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Final BFI Assessment Process and Costs

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